Focus on Innovation

Innovation is a cornerstone of Bayer’s success and critical to achieving our mission of “Science For A Better Life.” Through our innovations, we are helping to solve the major challenges of our time. With a view to further strengthening Bayer’s culture of innovation, we have identified four Focus Behaviors: customer focus, collaboration and experimentation – all underpinned by trust.

Experimentation

Passion to innovate: research scientist Lara Kuhnke from Bayer’s Pharmaceuticals Division in a Berlin laboratory.

Customer focus

Düsseldorf pharmacist Petra Jeremias advises a customer.

Trust

Patient Prasanna Oommen trusts her physician and Bayer’s innovative medicines.

Collaboration

Working toward a common goal: Jose-Miguel Robles-Turiel from Bayer’s Crop Science Division and colleague Mira Begic in a meeting.

Experimentation

Passion to innovate: research scientist Lara Kuhnke from Bayer’s Pharmaceuticals Division in a Berlin laboratory.

Customer focus

Düsseldorf pharmacist Petra Jeremias advises a customer.

Trust

Patient Prasanna Oommen trusts her physician and Bayer’s innovative medicines.

Collaboration

Working toward a common goal: Jose-Miguel Robles-Turiel from Bayer’s Crop Science Division and colleague Mira Begic in a meeting.